BUS-120 Social Networking for Business

This course is designed to provide the student with both the theory and application of social networking as it relates to the field of business. Topics include the social media as a marketing tool, using social networking for customer tracking and data analysis, establishing media entries and presence for effective advertising, gauging customer satisfaction by surveys, pages andBLOGs, establishing and maintaining customer loyalty, and building an electronic newsletter. Lecture [2.00], Laboratory [2.00].

Credits

3

Syllabus for this course.