BUS-102 Retailing

This course provides the student with the fundamental principles of retailing and their application in small, medium-sized, and large stores. Topics include store location, layout, and organization; consumer behavior and customer relationships; employee training and motivation; sales forecasting, and inventory management; information flow; merchandising; and strategies to gain acompetitive edge in the local and global marketplace. Lecture [3.00].



Syllabus for this course.