Social Media

Social Media Marketing

Social marketing is no longer a question—it’s an absolute necessity.

Social media marketing is part of doing business in the new millennium. If your business isn’t already active on social networking sites, NOW is the time to start. If you are seeking employment you MUST be active on social media networking sites.

Instructor:  Becky Livingston, Instructor, Owner and CEO Penheel Marketing

Becky has more than twenty years of experience in marketing and communications.


Course Code: BI 785-001

Total Program Hours: 54

Total Number of Sessions: 18

Dates: Monday and Wednesday

  • September 26, 28, 2016
  • October 3, 5, 10, 12, 17, 19, 2016
  • November 2, 7, 9, 14, 16, 21, 2016
  • December 5, 7, 12, 14, 2016

Hours: 6:30 – 9:30 pm

Location: Paramus Campus; Call (201) 447-7488 for room assignment

Cost:  $2,500   (Payment Plans are available)

 

Topics covered:

 

  • Introduction to Social Media for Business

 

  • Developing a Successful Content Marketing Strategy

 

  • Social Media Marketing Campaigns

 

  • Social Media Community Management

 

  • Social Media Analytics

 

  • Google Analytics

 

  • Google AdWords

 For additional information contact:  Andrea Schaffel at (201) 493-8975 or aschaffel@bergen.edu