HRM-207 Hotel Sales and Convention Planning

This course is a study of the principles and techniques of group sales in the lodging industry. Topics of discussion include feasibility studies, advertising procedures, market development, identification of selling objectives, maximizing room occupancy, long term sales planning, and convention operations. Lecture [1.00], Laboratory [1.00].

Credits

1

Prerequisite

HRM-101

Syllabus for this course.