200

BUS-201 Marketing Principles

This course introduces the student to the principles, functions, and tools of modern marketing practices. The interrelationship among product, price, promotion, and distribution decisions on the success of an organization is emphasized. The impact of the economic, competitive, socio-cultural, technological, and legal-regulatory forces in the marketing environment are explored. The similarities and differences in the marketing of goods, services, and ideas are considered. Lecture [3.00].

Credits

3

Prerequisites

BUS-101 or BUS-115

BUS-202 International Marketing

This course introduces the student to the global marketing environment and to the diverse factors which shape it. Topics of discussion include product, pricing, promotion, and distribution decisions as they relate to the international marketplace for goods and services. Lecture [3.00].

Credits

3

Prerequisites

BUS-101

BUS-203 Sports Marketing

This course applies a marketing focus on the sports industry. Study includes target marketing and segmentation, sponsorship, promotions, events, and the creation of an optimum marketing mix for sport products. This course also examines the pricing dynamics of sport, sports franchising and managing controversial issues, for example, those surrounding celebrities. Lecture [3.00].

Credits

3

Prerequisites

BUS-101

BUS-205 Entrepreneurship

This course is an overview of the concepts and principles of business development and management. The use of case study analysis facilitates practical understanding and appreciation of business concepts. In addition, students gain further practical knowledge through the use of the Internet. The course provides a comprehensive perspective of ownership and management of a small business or new venture. Lecture [3.00].

Credits

3

Prerequisites

BUS-101

BUS-207 Principles of Business Management

This course introduces the student to the management process through which an organization utilizes human, financial, physical, information and entrepreneurial resources effectively and efficiently to accomplish the organization's objectives. The managerial functions of planning, organizing, staffing, communicating, leading, and controlling are explored within the context of a rapidly changing and increasingly diverse global society. The ethical implications of management decisions are emphasized. Lecture [3.00].

Credits

3

Prerequisites

BUS-101 or BUS-115

BUS-208 Human Resources Management

This course examines procedures to be followed in supervising workers under applicable legal and contractual agreements. Techniques of hiring, training, evaluation, promotion, remedial action, and dismissal are examined. Special attention is devoted to relations with unions. Case studies are emphasized, and student participation is encouraged through role playing, visual aids, and personal projects. Lecture [3.00].

Credits

3

Prerequisites

BUS-101 or BUS-115

BUS-210 e-Marketing

This course explores the use of the Internet, World Wide Web, and online social networking on the marketing of goods, services, and ideas. Topics include identification of web-based marketing goals; selection of the appropriate Web-based marketing strategy; conducting primary and secondary marketing research; Web-design criteria; Web-based advertising techniques; and revenue streams. Students will develop and integrated Internet marketing plan, including development of a Web presence, for an organization. Lecture [3.00].

Credits

3

Prerequisites

BUS-101 or BUS-115 or BUS-170 or BUS-201

BUS-211 Internet Law

This course introduces the student to the complexities of the legal environment in the information age with a special focus on E-commerce. Topics covered include: basic contract law; current and future contract law for E-commerce; contracting and licensing software; torts and cybertorts; privacy and government regulations; intellectual property laws including patents, trade secrets, copyrights and trademarks; and Internet agreements. Students will review and analyze actual cases. Lecture [3.00].

Credits

3

Prerequisites

[BUS-101 or BUS-170] and INF-163

BUS-229 Event Planning and Management II

This course will provide the information and tools needed to meet the needs and expectations of participants of meeting and event participants in an ever-changing profession and conceptual age, with content relevant to the required daily activities and decisions. Lecture [3.00].

Credits

3

Prerequisites

BUS-129 or HRM-129

BUS-233 Business Law I

This course is a survey of the law as it applies to business. It covers the law of contracts, torts, crimes, and commercial paper and analyzes the New Jersey Court System. Lecture [3.00].

Credits

3

Prerequisites

BUS-101

BUS-234 Business Law II

This course continues the survey of business law and covers sales, consumers? rights, bailments, insurance, partnerships, and corporations. Lecture [3.00].

Credits

3

Prerequisites

BUS-233

BUS-250 Advertising

This course is designed to give the student a broad view of advertising principles and their relationship to marketing. The student will select and use different media, conduct market research, write copy, and prepare advertising layouts. An advertising campaign will be completed as a term project. Lecture [3.00].

Credits

3

Prerequisites

BUS-201

BUS-251 Sports Merchandising and Promotion

This course examines merchandising management as it relates to the sports industry. Study includes theories of successful sport merchandising; examination of the planning, implementation and control of sport sales and promotion; use of technology, such as holograms, to protect brand validity; licensing; outlet venues for merchandise; organizing a sports promotion and sales campaign; as well as e-commerce merchandising as a strategic resource of a sports team website. Lecture [3.00].

Credits

3

Prerequisites

BUS-101 or BUS-150 or WEX-127 or PSY-111 or BUS-203

BUS-262 Fundamentals of International Business

This course is designed to familiarize the student with the institutional and practical aspects of international business. Principal topics presented include global business environments, strategies for international management, marketing, finance, and relevant legal and political considerations. Lecture [3.00].

Credits

3

Prerequisites

BUS-101

BUS-263 International Trade Documents and Transportation

This course provides the student with an understanding of the terminology and mechanics of the movement of goods from one country to another. Among the topics covered are selling terms and conditions, in land documentation to port of exit, foreign documentation, and ocean and air transportation strategies. Lecture [3.00].

Credits

3

Prerequisites

BUS-101

BUS-271 e-Commerce

This course explores how small and large businesses use the Internet to increase or create their market presence. Students will design and develop a prototype of an electronic enterprise suitable for the Web. Lecture [2.00], Laboratory [2.00].

Credits

3

Prerequisites

BUS-101