Certificate in Social Media

Course Code: BI 785-001

Total Program Hours: 54

Total Number of Sessions: 18

Cost: $2,500 (Payment Plans are available)

Days of the week: Monday and Wednesday

Dates:

March 27, 29, 2017

April 3, 5, 10, 12, 17, 19, 24, 26, 2017

May 1, 3, 8, 17, 22, 24, 31, 2017

(no class on 5/10, 5/15, 5/17, 5/29)

June 5, 6, 2017

(Make-up date, if needed 6/12)

Hours: 6:30 – 9:30 pm

Location: Paramus Campus (Call (201) 447-7488 for room assignment a week prior to class start date)

Students must have proficient computer skills in Office and have experience with some social media platforms.

Instructor: Becky Livingston, Owner and CEO Penheel Marketing

Becky has more than twenty years of experience in marketing and communications

Topics covered:

  • Introduction to Social Media for Business
  • Developing a Successful Content Marketing Strategy
  • Social Media Marketing Campaigns
  • Social Media Analytics
  • Google Analytics
  • Google AdWords

To register call 201 447-7488. For any additional questions you may have, contact Andrea Schaffel, Program Supervisor, at (201) 493-8975 or aschaffel@bergen.edu