Marketing

This program is approved on New Jersey's Eligible Training Provider List (ETPL)
New Jersey Training Opportunities website (NJTOPPS)

https://njtrainingsystems.dol.state.nj.us/default.aspx


All program hours are in class with an instructor

Social Media

Course Code: BI 785
Tuition: $2,500 (Payment plans are available)
Total Program Hours: 18 sessions/54 hours
Dates: Mon/Wed; March 25 - June 3, 2019 (no classes 4/8, 4/10, 5/27)
Time: 6:30 – 9:30 pm
Instructor: Becky Livingston, Owner and CEO, Penheel Marketing
Social media marketing is part of doing business in the new millennium.
If your business isn’t already active on social networking sites, NOW is the time to start.
If you are seeking employment, you MUST be active on social media networking sites.
Students must have proficient computer skills in Office and have experience with some social media platforms.

  • Introduction to Social Media for Business
  • Developing a Successful Content Marketing Strategy
  • Social Media Marketing Campaigns
  • Social Media Analytics
  • Google Analytics
  • Google AdWords


Certificate in Integrated Marketing Communications

Course Code: BI 761
Tuition: $455 (Payment plans are available)
Total Program Hours: 20 hours; 10 sessions
Dates: Thursdays; March 7, 21, 28, April 4, 11, 18, May 2, 9, 23, 30, 2019
Hours: 7:00 – 9:00 pm
Instructor: Robin M. Altman, President, The Altman Group, Inc.

Founder and President of The Altman Group, a marketing consulting and integrated marketing communications firm, Ms. Altman has more than 25 years in the field. Robin helps small, mid-sized businesses and non-profits in the NY/NJ metro-area achieve their goals. Prior to starting her company, Ms. Altman spent more than ten years in marketing, advertising and integrated marketing communications management positions at AT&T Consumer & International Long Distance Services. She specialized in managing and producing campaigns aimed at various target markets and multicultural groups. Ms. Altman led and produced the first national testimonial campaign obtained from customer interviews that appeared in all current forms of media. She also has experience in travel and tourism and consumer package goods and services. Ms. Altman created and delivers the certificate in Integrated Marketing Communications at Bergen Community College Division of Continuing Education.

Integrated Marketing Communications is part of doing business in the new millennium.

If your business isn’t already developing and implementing an
Integrated Marketing Communications Plan, NOW is the time to start.
Students must have a basic background in marketing.

Topics covered:
Introduction to Integrated Marketing Communications
Traditional Media & Marketing Channels, Old School
New Media & Marketing Channels, New School
The Integrated Marketing Communications Plan & Case Studies
Visual Design & Writing for Communications
Creating A Communications Campaign

Digital Marketing

Learn how to meet the need of the rapidly changing world of marketing. We cover basic marketing concepts and discuss how small, medium-sized companies and corporations decide where and how to market to their prospects and clients. Marketing and advertising is moving away from a paper based one way communication to a digital conversation. Learn how digital communication can help you to better connect, inform and interact with your customers, clients, constituents and stakeholders.

Instructor: Lamar David Mackson


Course Code: BI 742 Beginner
Total Program Hours: 12 hours; 3 sessions
Tuition: $269
Dates: Saturday; March 23, 30, April 6, 2019
Hours: 9:00 am – 1:00 pm

Course Code: BI 805 Intermediate
Total Program Hours: 12 hours; 3 sessions
Tuition: $269
Dates: Saturday, April 13, 20, 27, 2019
Hours: 9:00 am – 1:00 pm

Course Code: BI 806 Advanced
Total Program Hours: 12 hours; 4 sessions
Tuition: $269
Dates: Wednesday; May 4, 11, 18, 2019
Hours: 9:00 am – 1:00 pm

To register or for additional information contact Andrea Schaffel, Program Supervisor, at (201) 493-8975, or aschaffel@bergen.edu

 

Robin M. Altman, Founder and President of The Altman Group, a marketing consulting and integrated marketing communications firm, Ms. Altman has more than 25 years in the field. Robin helps small, mid-sized businesses and non-profits in the NY/NJ metro-area achieve their goals. Prior to starting her company, Ms. Altman spent more than ten years in marketing, advertising and integrated marketing communications management positions at AT&T Consumer & International Long Distance Services. She specialized in managing and producing campaigns aimed at various target markets and multicultural groups. Ms. Altman led and produced the first national testimonial campaign obtained from customer interviews that appeared in all current forms of media. She also has experience in travel and tourism and consumer package goods and services. Ms. Altman created and delivers the certificate in Integrated Marketing Communications at Bergen Community College Division of Continuing Education.



Becky Livingston, author of “The Accountant’s Social Media Handbook” and “SEO Secrets, Myths, and Truths to Being Found Online,” has over has over seventeen years’ experience in financial services marketing. She is the President and CEO of Penheel Marketing, a marketing firm specializing in social media and digital marketing for CPAs. In addition to being a marketing practitioner, Becky is also an adjunct professor, author, and speaker. With a graduate degree from Pace University in Information Systems, Becky also holds undergraduate degrees from two other colleges and also has a Certificate in Corporate Training from NYU. She is an active member of the Association for Accounting Marketing (AAM). Connect with Becky’s firm on Facebook, LinkedIn, Google Plus, Pinterest, and YouTube.