Marketing

This program is approved on New Jersey's Eligible Training Provider List (ETPL)
New Jersey Training Opportunities website (NJTOPPS)

https://njtrainingsystems.dol.state.nj.us/default.aspx


All program hours are in class with an instructor

Social Media

Course Code: BI 785
Tuition: $2,500 (Payment plans are available)
Total Program Hours: 18 sessions/54 hours
Dates: Mon/Wed; September 24-December 12, 2018
(no class 10/3, 10/8, 10/31,11/21, 11/26, 11/28)
Time: 6:30 – 9:30 pm
Instructor: Becky Livingston, Owner and CEO, Penheel Marketing
Social media marketing is part of doing business in the new millennium.
If your business isn’t already active on social networking sites, NOW is the time to start.
If you are seeking employment, you MUST be active on social media networking sites.
Students must have proficient computer skills in Office and have experience with some social media platforms.

  • Introduction to Social Media for Business
  • Developing a Successful Content Marketing Strategy
  • Social Media Marketing Campaigns
  • Social Media Analytics
  • Google Analytics
  • Google AdWords

Certificate in Integrated Marketing Communications

Course Code: BI 761
Tuition: $455 (Payment plans are available)
Total Program Hours: 20 hours; 10 sessions
Dates: Thursdays; September 27 – December 6, 2018 (no class November 22)
Hours: 7:00 – 9:00 pm
Instructor: Robin M. Altman, President, The Altman Group, Inc.

Founder and President of The Altman Group, a marketing consulting and integrated marketing communications firm, Ms. Altman has more than 25 years in the field. Robin helps small, mid-sized businesses and non-profits in the NY/NJ metro-area achieve their goals. Prior to starting her company, Ms. Altman spent more than ten years in marketing, advertising and integrated marketing communications management positions at AT&T Consumer & International Long Distance Services. She specialized in managing and producing campaigns aimed at various target markets and multicultural groups. Ms. Altman led and produced the first national testimonial campaign obtained from customer interviews that appeared in all current forms of media. She also has experience in travel and tourism and consumer package goods and services. Ms. Altman created and delivers the certificate in Integrated Marketing Communications at Bergen Community College Division of Continuing Education.

Integrated Marketing Communications is part of doing business in the new millennium.

If your business isn’t already developing and implementing an
Integrated Marketing Communications Plan, NOW is the time to start.
Students must have a basic background in marketing.

Topics covered:
Introduction to Integrated Marketing Communications
Traditional Media & Marketing Channels, Old School
New Media & Marketing Channels, New School
The Integrated Marketing Communications Plan & Case Studies
Visual Design & Writing for Communications
Creating A Communications Campaign

Digital Marketing

Learn how to meet the need of the rapidly changing world of marketing. We cover basic marketing concepts and discuss how small, medium-sized companies and corporations decide where and how to market to their prospects and clients. Marketing and advertising is moving away from a paper based one way communication to a digital conversation. Learn how digital communication can help you to better connect, inform and interact with your customers, clients, constituents and stakeholders.

Instructor: Lamar David Mackson

Course Code: BI 742 Beginner
Tuition: $269
Total Program Hours: 12 hours; 4 sessions
Dates: Wednesday; July 11, 18, 25, August 1, 2018
Hours: 6:00 - 9:00 pm

Course Code: BI 742 Beginner
Total Program Hours: 12 hours; 3 sessions
Tuition: $269
Dates: Saturday; September 15, 22, 29, 2018
Hours: 9:00 am – 1:00 pm

Course Code: BI 805 Intermediate
Total Program Hours: 12 hours; 3 sessions
Tuition: $269
Dates: Saturday, October 20, 17, November 3, 2018
Hours: 9:00 am – 1:00 pm

Course Code: BI 806 Advanced
Total Program Hours: 12 hours; 4 sessions
Tuition: $269
Dates: Wednesday; December 1-December 15 2018
Hours: 9:00 am – 1:00 pm

To register or for additional information contact Andrea Schaffel, Program Supervisor, at (201) 493-8975, or aschaffel@bergen.edu

 

Robin M. Altman, Founder and President of The Altman Group, a marketing consulting and integrated marketing communications firm, Ms. Altman has more than 25 years in the field. Robin helps small, mid-sized businesses and non-profits in the NY/NJ metro-area achieve their goals. Prior to starting her company, Ms. Altman spent more than ten years in marketing, advertising and integrated marketing communications management positions at AT&T Consumer & International Long Distance Services. She specialized in managing and producing campaigns aimed at various target markets and multicultural groups. Ms. Altman led and produced the first national testimonial campaign obtained from customer interviews that appeared in all current forms of media. She also has experience in travel and tourism and consumer package goods and services. Ms. Altman created and delivers the certificate in Integrated Marketing Communications at Bergen Community College Division of Continuing Education.



Becky Livingston, author of “The Accountant’s Social Media Handbook” and “SEO Secrets, Myths, and Truths to Being Found Online,” has over has over seventeen years’ experience in financial services marketing. She is the President and CEO of Penheel Marketing, a marketing firm specializing in social media and digital marketing for CPAs. In addition to being a marketing practitioner, Becky is also an adjunct professor, author, and speaker. With a graduate degree from Pace University in Information Systems, Becky also holds undergraduate degrees from two other colleges and also has a Certificate in Corporate Training from NYU. She is an active member of the Association for Accounting Marketing (AAM). Connect with Becky’s firm on Facebook, LinkedIn, Google Plus, Pinterest, and YouTube.

 

Prospective Employers

Certificate in Marketing

Certificate in Marketing

This program is approved on New Jersey's Eligible Training Provider List (ETPL)
New Jersey Training Opportunities website (NJTOPPS)

https://njtrainingsystems.dol.state.nj.us/default.aspx

BI 761  Certificate in Integrated Marketing Communications
Total Program Hours: 20 hours; 10 sessions; $455 
001, Th; September 27 – December 6, 2018 (no class 11/22)
Hours: 7:00 – 9:00 pm
Instructor: Robin M. Altman

This course is designed for business and marketing professionals who want to
learn how successful companies develop marketing strategies and creative
campaigns for customer engagement. These companies are leveraging the
benefits of combining digital and traditional media to maximize messages to
their audience. They use multiple marketing disciplines, such as paid advertising,
public relations, promotion and social media and weave them together to achieve
the communications goals of their brand. In this course, we will review case
studies and discuss the best ways to combine the use of traditional marketing
and digital marketing channels. You will learn the importance of a consistent
brand message, maintaining a similar “look and feel” and how to achieve the
objectives of a marketing campaign through a well-coordinated communications
plan.

• Sessions 1 & 2: Introduction to Integrated Marketing Communications
• Session 3: Traditional Media & Marketing Channels—Old School
• Sessions 4 & 5: New Media & Marketing Channels—It’s A Digital World
• Sessions 5 & 6: The Integrated Marketing Communications Plan & Case Studies
• Sessions 7 & 8: Visual Design in Communications
• Sessions 8 & 9: Writing for Communications
• Sessions 9 & 10: Creating A Communications Campaign

Robin M. Altman
Founder and President of The Altman Group, a marketing consulting and
integrated marketing communications firm, Ms. Altman has more than 25 years
in the field. Robin helps small, mid-sized businesses and non-profits in the NY/NJ
metro-area achieve their goals. Prior to starting her company, Ms. Altman spent
more than ten years in marketing, advertising and integrated marketing
communications management positions at AT&T Consumer & International Long
Distance Services. She specialized in managing and producing campaigns aimed
at various target markets and multicultural groups. Ms. Altman led and produced
the first national testimonial campaign obtained from customer interviews that
appeared in all current forms of media. She also has experience in travel
and tourism and consumer package goods and services. Ms. Altman created and
delivers the certificate in Integrated Marketing Communications at Bergen
Community College Division of Continuing Education.

Social Media Marketing

Social marketing is no longer a question—it’s an absolute necessity.
Social media marketing is part of doing business in the new millennium. If your business isn’t already active on social networking sites, NOW is the time to start. If you are seeking employment you MUST be active on social media networking sites.
Becky Livingston, Instructor, Owner and CEO Penheel Marketing
Becky has more than twenty years of experience in marketing and communications

Course Code: BI 785-001
Total Program Hours: 54
Total Number of Sessions: 18
Dates: Mon/Wed; September 24-December 12, 2018 (no class 10/3, 10/8, 10/31,11/21, 11/26, 11/28)
Hours: 6:30 – 9:30 pm
Location: Paramus Campus-Computer Lab
Cost: $2,500  (Payment Plans are available)

Topics covered:

• Introduction to Social Media for Business

• Developing a Successful Content Marketing Strategy

• Social Media Marketing Campaigns

• Social Media Community Management

• Social Media Analytics

• Google Analytics

• Google AdWords

 

Digital Marketing
Learn how to meet the need of the rapidly changing world of marketing. We cover basic marketing concepts and discuss how small, medium-sized companies and corporations decide where and how to market to their prospects and clients. Marketing and advertising is moving away from a paper based one way communication to a digital conversation. Learn how digital communication can help you to better connect, inform and interact with your customers, clients, constituents and stakeholders.
Instructor: Lamar David Mackson

Course Code: BI 742 Beginner
Total Program Hours: 12 hours; 4 sessions; Tuition $269
Dates: Wednesday, July 11, 18, 25, August 1, 2018
Hours: 6:00 -9:00 pm

Course Code: BI 742 Beginner
Total Program Hours: 12 hours; 3 sessions; Tuition $269
Dates:
Saturday, September 15, 22, 29, 2018
Hours: 9:00 am – 1:00 pm

Course Code:
BI 805 Intermediate
Total Program Hours
: 12 hours; 3 sessions; Tuition $269
Dates: Saturday, October 20, 17, November 3, 2018
Hours: 9:00 am – 1:00 pm

Course Code:
BI 806 Advanced
Total Program Hours:
12 hours; 4 sessions; Tuition $269
Dates:
Wednesday, December 1-December 15 2018
Hours: 9:00 am – 1:00 pm

To register or payment plan information, call: (201) 447-7488

Additional information contact: Andrea Schaffel, Program Supervisor, at (201) 493-8975 or aschaffel@bergen.edu

Certificate in Integrated Marketing

Certificate in Integrated Marketing Communications

Course Code: BI 761
Tuition: $455 (Payment plans are available)
Total Program Hours: 20 hours; 10 sessions
Dates: Thursdays; September 27 – December 6, 2018 (no class November 22)
Hours: 7:00 – 9:00 pm
Instructor: Robin M. Altman, President, The Altman Group, Inc.

Founder and President of The Altman Group, a marketing consulting and integrated marketing communications firm, Ms. Altman has more than 25 years in the field. Robin helps small, mid-sized businesses and non-profits in the NY/NJ metro-area achieve their goals. Prior to starting her company, Ms. Altman spent more than ten years in marketing, advertising and integrated marketing communications management positions at AT&T Consumer & International Long Distance Services. She specialized in managing and producing campaigns aimed at various target markets and multicultural groups. Ms. Altman led and produced the first national testimonial campaign obtained from customer interviews that appeared in all current forms of media. She also has experience in travel and tourism and consumer package goods and services. Ms. Altman created and delivers the certificate in Integrated Marketing Communications at Bergen Community College Division of Continuing Education.

Integrated Marketing Communications is part of doing business in the new millennium.

If your business isn’t already developing and implementing an
Integrated Marketing Communications Plan, NOW is the time to start.
Students must have a basic background in marketing.


Topics covered:

Introduction to Integrated Marketing Communications
Traditional Media & Marketing Channels, Old School
New Media & Marketing Channels, New School
The Integrated Marketing Communications Plan & Case Studies
Visual Design & Writing for Communications
Creating A Communications Campaign


This course is designed for business and marketing professionals who want to
learn how successful companies develop marketing strategies and creative
campaigns for customer engagement. These companies are leveraging the
benefits of combining digital and traditional media to maximize messages to
their audience. They use multiple marketing disciplines, such as paid advertising,
public relations, promotion and social media and weave them together to achieve
the communications goals of their brand. In this course, we will review case
studies and discuss the best ways to combine the use of traditional marketing
and digital marketing channels. You will learn the importance of a consistent
brand message, maintaining a similar “look and feel” and how to achieve the
objectives of a marketing campaign through a well-coordinated communications
plan.

• Sessions 1 & 2: Introduction to Integrated Marketing Communications
• Session 3: Traditional Media & Marketing Channels—Old School
• Sessions 4 & 5: New Media & Marketing Channels—It’s A Digital World
• Sessions 5 & 6: The Integrated Marketing Communications Plan & Case Studies
• Sessions 7 & 8: Visual Design in Communications
• Sessions 8 & 9: Writing for Communications
• Sessions 9 & 10: Creating A Communications Campaign

BI 742 Digital Marketing

Digital Marketing
Learn how to meet the need of the rapidly changing world of marketing. We cover basic marketing concepts and discuss how small, medium-sized companies and corporations decide where and how to market to their prospects and clients. Marketing and advertising is moving away from a paper based one way communication to a digital conversation. Learn how digital communication can help you to better connect, inform and interact with your customers, clients, constituents and stakeholders.

Instructor: Lamar David Mackson

Course Code: BI 742 Beginner
Total Program Hours: 12 hours; 4 sessions; Tuition $289
Dates: Wednesday, July 11, 18, 25, August 1, 2018
Hours: 6:00 -9:00 pm

Course Code:
BI 742 Beginner
Total Program Hours: 12 hours; 3 sessions; Tuition $289
Dates: Saturday, September 15, 22, 29, 2018
Hours: 9:00 am – 1:00 pm

Course Code: BI 805 Intermediate
Total Program Hours: 12 hours; 3 sessions; Tuition $289
Dates: Saturday, October 20, 17, November 3, 2018
Hours: 9:00 am – 1:00 pm

Course Code:
BI 806 Advanced
Total Program Hours:  12 hours; 4 sessions; Tuition $269
Dates: Wednesday, December 1-December 15 2018
Hours: 9:00 am – 1:00 pm

To register or payment plan information call: 201 447-7488

For more information, contact: Andrea Schaffel, Program Supervisor at (201) 493-8975 or aschaffel@bergen.edu