Marketing

This program is approved on New Jersey's Eligible Training Provider List (ETPL)
New Jersey Training Opportunities website (NJTOPPS)

https://njtrainingsystems.dol.state.nj.us/default.aspx


All program hours are in class with an instructor

To register or for additional information contact Andrea Schaffel, Program Supervisor, at (201) 493-8975, or aschaffel@bergen.edu

Social Media

Course Code: BI 785
Tuition: $2,500 (Payment plans are available)
Total Program Hours: 18 sessions/54 hours
Instructor: Becky Livingston, Owner and CEO, Penheel Marketing

Social media marketing is part of doing business in the new millennium.
If your business isn’t already active on social networking sites, NOW is the time to start.
If you are seeking employment, you MUST be active on social media networking sites.
Students must have proficient computer skills in Office and have experience with some social media platforms.

  • Introduction to Social Media for Business
  • Developing a Successful Content Marketing Strategy
  • Social Media Marketing Campaigns
  • Social Media Analytics
  • Google Analytics
  • Google AdWords

Instructor: Becky Livingston, author of “The Accountant’s Social Media Handbook” and “SEO Secrets, Myths, and Truths to Being Found Online,” has over has over seventeen years’ experience in financial services marketing. She is the President and CEO of Penheel Marketing, a marketing firm specializing in social media and digital marketing for CPAs. In addition to being a marketing practitioner, Becky is also an adjunct professor, author, and speaker. With a graduate degree from Pace University in Information Systems, Becky also holds undergraduate degrees from two other colleges and also has a Certificate in Corporate Training from NYU. She is an active member of the Association for Accounting Marketing (AAM). Connect with Becky’s firm on Facebook, LinkedIn, Google Plus, Pinterest, and YouTube. 

 

Certificate in Integrated Marketing Communications

Course Code: BI 761
Tuition: $455 (Payment plans are available)
Total Program Hours: 20 hours; 10 sessions
Instructor: Robin M. Altman, President, The Altman Group, Inc.

Founder and President of The Altman Group, a marketing consulting and integrated marketing communications firm, Ms. Altman has more than 25 years in the field. Robin helps small, mid-sized businesses and non-profits in the NY/NJ metro-area achieve their goals. Prior to starting her company, Ms. Altman spent more than ten years in marketing, advertising and integrated marketing communications management positions at AT&T Consumer & International Long Distance Services. She specialized in managing and producing campaigns aimed at various target markets and multicultural groups. Ms. Altman led and produced the first national testimonial campaign obtained from customer interviews that appeared in all current forms of media. She also has experience in travel and tourism and consumer package goods and services. Ms. Altman created and delivers the certificate in Integrated Marketing Communications at Bergen Community College Division of Continuing Education.

Integrated Marketing Communications is part of doing business in the new millennium.

If your business isn’t already developing and implementing an
Integrated Marketing Communications Plan, NOW is the time to start.
Students must have a basic background in marketing.

Topics covered:
Introduction to Integrated Marketing Communications
Traditional Media & Marketing Channels, Old School
New Media & Marketing Channels, New School
The Integrated Marketing Communications Plan & Case Studies
Visual Design & Writing for Communications
Creating A Communications Campaign

Digital Marketing

Learn how to meet the need of the rapidly changing world of marketing. We cover basic marketing concepts and discuss how small, medium-sized companies and corporations decide where and how to market to their prospects and clients. Marketing and advertising is moving away from a paper based one way communication to a digital conversation. Learn how digital communication can help you to better connect, inform and interact with your customers, clients, constituents and stakeholders.

Instructor: Lamar David Mackson

Traditional marketing has transformed with the increased popularity of social media apps,
digital advertising spaces, virtual communications platforms and the increasing role electronic
commerce companies play in consumer purchasing habits.
Learn the techniques of engagement conversion, and monetization through current digital
marketing practices. Grow your brand, company or mission by expanding your digital
footprint. Increase the sales, and gain valuable insights on client habits, preferences, and the
best way to convert likes to dollars signs.

Topics include-
• Creating an effective website/brand/digital identity
• Building an audience outside of social /business media
• Marketing techniques using Social Media Apps
• Digital Marketing Campaign Strategy
• Content Development
• SEO / AD Words / Search Marketing/ Display Marketing/Keywords
• Brand Building/Recognition: Keys to Increasing market share
• Vlogging/Blogging /Podcasts and Press Releases

Course Code: BI 742 Beginner
Total Program Hours: 12 hours; 3 sessions
Tuition: $299

Course Code: BI 805 Intermediate
Total Program Hours: 12 hours; 3 sessions
Tuition: $299


Course Code: BI 806 Advanced
Total Program Hours: 12 hours; 3 sessions
Tuition: $299


Instructor: Lamar David Mackson Mackson
Lamar David Mackson has over twenty years of experience in event marketing, video and film production. Lamar was the Producer for the Vibe Magazine Music Seminars from 1995 to 1999. MVAAFF HBO’s Award Winning feature film Algeny: The Genetic Factor in 2007. He served
as the Director for Communications for the City of Plainfield from 2007-2014, Chairman of the Plainfield Cable Television Advisory Board 2007-2014, and the Director of The Office of Video and Event Services for the County of Union NJ.

Lamar’s filmography and credits include: the Cooking Channel’s Patti’s Place with Patti Labelle, Multimedia Entertainment’s News Talk
Television, Damages starring Glen Close, Kitchen Nightmares featuring Gordon Ramsay, Extreme Home Makeovers, Viacom’s The Montel
Williams Show, The Phil Donahue Show, as well as Spike Lee's, Summer of Sam. In addition, Mr. Mackson also served as Assistant Director on
the popular hidden camera show Impractical Jokers on TruTV.
He worked as a freelance Assistant Director for television commercial and music video production companies and from 2007-7014.
Nickelodeon, Amazon, ATT, NFL, THULE, Sprint and Microsoft were just a few of the success campaigns he managed as well as being credited
as Assistant Director for the 2013 MTV VMA ‘s Best Pop Music Video Award, Justin Timberlake’s Mirrors.
From 2014 to present, his company Nonstop Show Group has produced and released 6 award winning short films including the NBFF Award
Winning short film Moves We Make, WIFF BEST NJ FILM Heroin(e) , two web series as well as several digital branding campaigns for NJPAC
and Berkeley College. Lamar currently lives in NJ with his family and continues to encourage area youth to study and prepare for careers in
Media Production.

Robin M. Altman, Founder and President of The Altman Group, a marketing consulting and integrated marketing communications firm, Ms. Altman has more than 25 years in the field. Robin helps small, mid-sized businesses and non-profits in the NY/NJ metro-area achieve their goals. Prior to starting her company, Ms. Altman spent more than ten years in marketing, advertising and integrated marketing communications management positions at AT&T Consumer & International Long Distance Services. She specialized in managing and producing campaigns aimed at various target markets and multicultural groups. Ms. Altman led and produced the first national testimonial campaign obtained from customer interviews that appeared in all current forms of media. She also has experience in travel and tourism and consumer package goods and services. Ms. Altman created and delivers the certificate in Integrated Marketing Communications at Bergen Community College Division of Continuing Education.



Becky Livingston, author of “The Accountant’s Social Media Handbook” and “SEO Secrets, Myths, and Truths to Being Found Online,” has over has over seventeen years’ experience in financial services marketing. She is the President and CEO of Penheel Marketing, a marketing firm specializing in social media and digital marketing for CPAs. In addition to being a marketing practitioner, Becky is also an adjunct professor, author, and speaker. With a graduate degree from Pace University in Information Systems, Becky also holds undergraduate degrees from two other colleges and also has a Certificate in Corporate Training from NYU. She is an active member of the Association for Accounting Marketing (AAM). Connect with Becky’s firm on Facebook, LinkedIn, Google Plus, Pinterest, and YouTube.