BUS-251 Sports Merchandising and Promotion

This course examines merchandising management as it relates to the sports industry. Study includes theories of successful sport merchandising; examination of the planning, implementation and control of sport sales and promotion; use of technology, such as holograms, to protect brand validity; licensing; outlet venues for merchandise; organizing a sports promotion and sales campaign; as well as e-commerce merchandising as a strategic resource of a sports team website. Lecture [3.00].

Credits

3

Prerequisite

BUS-101 or BUS-150 or WEX-127 or PSY-111 or BUS-203

Syllabus for this course.