BUS - BUSINESS ADMINISTRATION

BUS-101 Introduction to Business

This course is a study of the activities that make up the field of business. Some of the topics covered are the ownership, organization, and management of business; finance; marketing; unions; and government regulations. Lecture [3.00].

Credits

3

BUS-102 Retailing

This course provides the student with the fundamental principles of retailing and their application in small, medium-sized, and large stores. Topics include store location, layout, and organization; consumer behavior and customer relationships; employee training and motivation; sales forecasting, and inventory management; information flow; merchandising; and strategies to gain acompetitive edge in the local and global marketplace. Lecture [3.00].

Credits

3

BUS-103 Business Mathematics

This course provides a background in the principles and problems related to banking, interest, depreciation, and the pricing of merchandise. Attention is also given to commercial paper, consumer credit, and various taxes. Lecture [3.00].

Credits

3

Prerequisites

MAT-011

BUS-104 Customer Service

Customer Service emphasizes the relevance of customer service in all types of businesses. Topics include: importance of customer service, external and internal customers, cost of poor customer service, challenges of customer service, ethics in customer service, problem solving, empowerment, effective communication, dealing with difficult customers, motivation and leadership, customer retention and measurements of customer satisfaction. Lecture [3.00].

Credits

3

BUS-105 Business Communications

This course covers the communications skills of writing, speaking and listening, with particular application to the field of business. Emphasis is placed on effective techniques to be used in interviews and meetings. Students learn how to prepare business letters, memos, and reports. Oral presentations are included. Lecture [3.00].

Credits

3

BUS-106 Effective Selling

Effective Selling presents current theories and practices for salespersons of consumer and industrial goods and services. Topics include: evaluation of customer needs, importance of product data, buying motives, the development of sales presentations, personal qualifications of the salesperson and career opportunities. Lecture [3.00].

Credits

3

BUS-107 e-Tailing

This course covers the key critical success factors and business concepts serving as the foundation of the fastest growing segment of the overall total retailing area. The course covers the unique approaches of B2B, B2C, and C2B organizations. Web hosting alternatives, search engine optimization, legal/ethical considerations, and supply chain factors are emphasized for their importance. Lecture [3.00].

Credits

3

BUS-110 Transportation Logistics and Supply Chain Management

This course covers the basic concepts and processes in distributing goods and services within a supply chain environment. The course covers trends in globalization, technology, and supply/demand planning. Specific topics include demand forecasting, collaborative planning procurement, inventory fundamentals, transportation alternatives, warehousing logistics, materials handling,and packaging. The course also addresses strategic and operational aspects of transport management, information systems architecture, e-Commerce, and third party logistics. Lecture [3.00].

Credits

3

BUS-111 Introduction to Healthcare Administration

This course is designed to introduce the student to health care delivery systems around the world and to apply management principles to the medical industry. Topics covered in this course are health care delivery systems, finance, management models, collective bargaining, budgets, marketing strategies, and leadership. Lecture [3.00].

Credits

3

Cross Listed Courses

HSC-101

BUS-115 Introduction to Nonprofit Organizations

This course examines the principles, techniques, and administration of the not-for-profit sector. Topics include the history, missions, and distinctions of nonprofits, as well as their governance, funding and development, financial framework, accountability, management, marketing, as well as their relationships with government and profit sectors. Lecture [3.00].

Credits

3

BUS-116 Funding and Grant Management

This course examines the requirements to launch and conduct a viable fundraising program for a nonprofit organization. Emphasis is placed on matching organizational needs and programs to available funding resources. Topics include the search for funding, writing effective funding proposals and solicitation letters, the nature and requirements of grant writing for nonprofits, andgrant management. Lecture [3.00].

Credits

3

BUS-117 Fundraising for Nonprofit Organizations

This course is a study that examines the principles, techniques, and art of fundraising within the not-for-profit sector. Topics include the funding and development, technology choices, legal and ethical issues of nonprofits, financial framework, accountability, and relationships with donors. Lecture [3.00].

Credits

3

BUS-118 Principles of Publishing Operations

This course provides the student with the fundamental principles of the publishing industry. Topics include the industry's organizational structure and subdivisions, operations management, the economics of publishing, technological impacts on publishing, global publishing using electronic resources, legal considerations and standardization, producers, suppliers, and transportation logistics. Lecture [3.00].

Credits

3

BUS-120 Social Networking for Business

This course is designed to provide the student with both the theory and application of social networking as it relates to the field of business. Topics include the social media as a marketing tool, using social networking for customer tracking and data analysis, establishing media entries and presence for effective advertising, gauging customer satisfaction by surveys, pages andBLOGs, establishing and maintaining customer loyalty, and building an electronic newsletter. Lecture [2.00], Laboratory [2.00].

Credits

3

BUS-129 Event Planning and Management I

This introductory event planning course will provide the information and tools needed to meet the operational requirements and to exceed the needs and expectations of meeting and event participants in an ever-changing profession and conceptual age, with content relevant to the required daily activities and decisions. Various types of events will be planned, implemented, and executed. Lecture [1.00]. Lab [4.00].

Credits

3

Cross Listed Courses

HRM-129

BUS-150 Sport and Team Branding

This course examines brand management as it applies to sports and sport merchandising. Study includes the impact, desire, and profitability of branding; developing and executing a successful brand strategy; building, measuring, and managing brand equity; as well as leveraging the marketing mix to build a high-demand brand platform with a strong customer focus by integrating merchandise items with creative sponsorships. Lecture [3.00].

Credits

3

BUS-170 Small Business Management

This course introduces the student to the basic knowledge and skills necessary for managing or owning a small business. Topics include getting started, planning and managerial skills, inventory, finance, risk management, marketing, taxation, and community responsibility. Students will analyze a variety of cases. Lecture [3.00].

Credits

3

BUS-201 Marketing Principles

This course introduces the student to the principles, functions, and tools of modern marketing practices. The interrelationship among product, price, promotion, and distribution decisions on the success of an organization is emphasized. The impact of the economic, competitive, socio-cultural, technological, and legal-regulatory forces in the marketing environment are explored. The similarities and differences in the marketing of goods, services, and ideas are considered. Lecture [3.00].

Credits

3

Prerequisites

BUS-101 or BUS-115

BUS-202 International Marketing

This course introduces the student to the global marketing environment and to the diverse factors which shape it. Topics of discussion include product, pricing, promotion, and distribution decisions as they relate to the international marketplace for goods and services. Lecture [3.00].

Credits

3

Prerequisites

BUS-101

BUS-203 Sports Marketing

This course applies a marketing focus on the sports industry. Study includes target marketing and segmentation, sponsorship, promotions, events, and the creation of an optimum marketing mix for sport products. This course also examines the pricing dynamics of sport, sports franchising and managing controversial issues, for example, those surrounding celebrities. Lecture [3.00].

Credits

3

Prerequisites

BUS-101

BUS-205 Entrepreneurship

This course is an overview of the concepts and principles of business development and management. The use of case study analysis facilitates practical understanding and appreciation of business concepts. In addition, students gain further practical knowledge through the use of the Internet. The course provides a comprehensive perspective of ownership and management of a small business or new venture. Lecture [3.00].

Credits

3

Prerequisites

BUS-101

BUS-207 Principles of Business Management

This course introduces the student to the management process through which an organization utilizes human, financial, physical, information and entrepreneurial resources effectively and efficiently to accomplish the organization's objectives. The managerial functions of planning, organizing, staffing, communicating, leading, and controlling are explored within the context of a rapidly changing and increasingly diverse global society. The ethical implications of management decisions are emphasized. Lecture [3.00].

Credits

3

Prerequisites

BUS-101 or BUS-115

BUS-208 Human Resources Management

This course examines procedures to be followed in supervising workers under applicable legal and contractual agreements. Techniques of hiring, training, evaluation, promotion, remedial action, and dismissal are examined. Special attention is devoted to relations with unions. Case studies are emphasized, and student participation is encouraged through role playing, visual aids, and personal projects. Lecture [3.00].

Credits

3

Prerequisites

BUS-101 or BUS-115

BUS-210 e-Marketing

This course explores the use of the Internet, World Wide Web, and online social networking on the marketing of goods, services, and ideas. Topics include identification of web-based marketing goals; selection of the appropriate Web-based marketing strategy; conducting primary and secondary marketing research; Web-design criteria; Web-based advertising techniques; and revenue streams. Students will develop and integrated Internet marketing plan, including development of a Web presence, for an organization. Lecture [3.00].

Credits

3

Prerequisites

BUS-101 or BUS-115 or BUS-170 or BUS-201

BUS-211 Internet Law

This course introduces the student to the complexities of the legal environment in the information age with a special focus on E-commerce. Topics covered include: basic contract law; current and future contract law for E-commerce; contracting and licensing software; torts and cybertorts; privacy and government regulations; intellectual property laws including patents, trade secrets, copyrights and trademarks; and Internet agreements. Students will review and analyze actual cases. Lecture [3.00].

Credits

3

Prerequisites

[BUS-101 or BUS-170] and INF-163

BUS-229 Event Planning and Management II

This course will provide the information and tools needed to meet the needs and expectations of participants of meeting and event participants in an ever-changing profession and conceptual age, with content relevant to the required daily activities and decisions. Lecture [3.00].

Credits

3

Prerequisites

BUS-129 or HRM-129

Cross Listed Courses

HRM-229

BUS-233 Business Law I

This course is a survey of the law as it applies to business. It covers the law of contracts, torts, crimes, and commercial paper and analyzes the New Jersey Court System. Lecture [3.00].

Credits

3

Prerequisites

BUS-101

BUS-234 Business Law II

This course continues the survey of business law and covers sales, consumers? rights, bailments, insurance, partnerships, and corporations. Lecture [3.00].

Credits

3

Prerequisites

BUS-233

BUS-250 Advertising

This course is designed to give the student a broad view of advertising principles and their relationship to marketing. The student will select and use different media, conduct market research, write copy, and prepare advertising layouts. An advertising campaign will be completed as a term project. Lecture [3.00].

Credits

3

Prerequisites

BUS-201

BUS-251 Sports Merchandising and Promotion

This course examines merchandising management as it relates to the sports industry. Study includes theories of successful sport merchandising; examination of the planning, implementation and control of sport sales and promotion; use of technology, such as holograms, to protect brand validity; licensing; outlet venues for merchandise; organizing a sports promotion and sales campaign; as well as e-commerce merchandising as a strategic resource of a sports team website. Lecture [3.00].

Credits

3

Prerequisites

BUS-101 or BUS-150 or WEX-127 or PSY-111 or BUS-203

BUS-262 Fundamentals of International Business

This course is designed to familiarize the student with the institutional and practical aspects of international business. Principal topics presented include global business environments, strategies for international management, marketing, finance, and relevant legal and political considerations. Lecture [3.00].

Credits

3

Prerequisites

BUS-101

BUS-271 e-Commerce

This course explores how small and large businesses use the Internet to increase or create their market presence. Students will design and develop a prototype of an electronic enterprise suitable for the Web. Lecture [2.00], Laboratory [2.00].

Credits

3

Prerequisites

BUS-101

BUS-283 Co-Op Work Experience [Food Marketing]

This course enables the student to learn and practice food marketing skills under professional guidance in a college approved work environment. The student's work is supervised by a trained faculty member. Students must work a minimum number of hours for the semester and attend the weekly seminar. Plus 180 minimum hours work experience distributed over the semester. Lecture [1.00], Cooperative [11.00].

Credits

3

Corequisites

BUS-268

BUS-284 Co-Op Work Experience [Food Marketing]

This course enables the student to learn and practice food marketing skills under professional guidance in a college approved work environment. The student's work is supervised by a trained faculty member. Students must work a minimum number of hours for the semester and attend the weekly seminar. 1 lecture, 4 credits plus 240 minimum hours work experience distributed over thesemester. Lecture [1.00], Cooperative [15.00].

Credits

4

Corequisites

BUS-268

BUS-293 Co-Op Work Experience [Business Administration]

This course provides the student with practical, supervised experience in various areas of business management, marketing, or international business. Through on the job experience, students acquire some of the practical expertise and knowledge needed to pursue a career in these fields. Students are supervised by a faculty member and job placement assistance is available through the Co-Op Office. 1 lecture, 3 credits plus 225 minimum hours work experience distributed over the semester. Lecture [1.00], Cooperative [14.00].

Credits

3

Prerequisites

BUS-201 or BUS-202 or BUS-207 or BUS-208