Professional Studies AS – Business Administration – Marketing Option

Code: AS.PS.BUS.MKTG

The Associate in Science (AS) Degree, Marketing Option is designed for students seeking a career in the marketing field. This AS provides a solid foundation for transfer to a senior institution for higher-level study. The Degree offers an integration of accounting, business and liberal arts courses needed to enhance critical thinking, analytical, decision-making and communication skills required by contemporary marketing professionals.

Program Learning Outcomes

  • Demonstrate knowledge of marketing's basics and theories to position students for admission to a 4-year college marketing program.
  • Demonstrate the ability to define, describe, and explain the 4 elements of the marketing mix.
  • Identify, describe or explain the relationship of marketing to overall macroeconomics and microeconomics.
  • Demonstrate the ability to understand basic Accounting concepts appropriate for reading financial statements for marketing applications.

Career Pathways

Marketing Researcher  Marketing Administrator  International Marketer 
     

Recommended Semester Sequence

First Semester

MAT  Mathematics Elective*† 3-4
ACC-110Financial Accounting

3

BUS-101Introduction to Business

3

COM-100Speech Communication

3

-or

COM-102Public Speaking

3

WRT-101English Composition I

3

Total Credit Hours:15-16

Second Semester

  Humanities Electives* 6
ACC-210Managerial Accounting

3

BUS-201Marketing Principles

3

ECO-101Principles of Macroeconomics

3

WRT-201English Composition II

3

Total Credit Hours:18

Third Semester

BUS  Business Marketing Elective‡ 3
  Humanities Electives* 6
  Natural Science Elective* 4
ECO-102Principles of Microeconomics

3

-or

PSY-101General Psychology

3

-or

SOC-101Sociology

3

Total Credit Hours:16

Fourth Semester

  Business Elective‡‡ 3
  Humanities Elective* 3
  Natural Science Elective* 4
  General Education Elective* 3
  or  
  Free Elective‡‡‡  
  Free Elective‡‡‡‡ 3
Total Credit Hours:16

General Education Requirements

Communication

COM-100Speech Communication

3

-or

COM-102Public Speaking

3

WRT-101English Composition I

3

WRT-201English Composition II

3

Total Credit Hours:9

Humanities Electives*

Two general education courses selected from the following fields, with no more than one course in any one field: Arts (Art [ART], Music [MUS], Theatre Arts [THR], Cinema Studies [CIN]); History (HIS); Literature (LIT); Philosophy and Religion (PHR); World Languages and Cultures (LAN).

Total Credit Hours:6

Social Science Course:

ECO-102Principles of Microeconomics

3

Total Credit Hours:3

Mathematics and Natural Sciences

  Mathematics*† 3-4
  Natural Science Electives* 8
Total Credit Hours:11-12

Additional General Education Elective

If needed to reach the Foundation minimum of 30-32 credits, take one course from the BCC General Education course list. If an additional course is not needed for that purpose, then the student must take a 3-credit free elective.

Total Credit Hours:0-3

Total Credit Hours: 30-32

Program Support Requirements

Three general education courses (9 cr.) selected from the following fields, with no more than two courses in any one field: Arts (Art [ART], Music [MUS], Theatre Arts [THR], Cinema Studies [CIN]); History (HIS); Literature (LIT); Philosophy and Religion (PHR); World Languages and Cultures (LAN).

Total Credit Hours:9

One of the following Social Science courses:

ECO-202Intermediate Microeconomics

3

PSY-101General Psychology

3

SOC-101Sociology

3

Total Credit Hours:3

Total Credit Hours: 12

Program Requirements

  Business Marketing Elective‡ 3
  Business Elective‡‡ 3
ACC-110Financial Accounting

3

ACC-210Managerial Accounting

3

BUS-101Introduction to Business

3

BUS-201Marketing Principles

3

Total Credit Hours: 18

Free Electives

Total Credit Hours: 3-6

Total Credit Hours: 64-66

Specific Program Notes

*General Education Elective.

†General Education Elective in Mathematics – before selecting your Mathematics elective, check the requirements of the schools you are considering for transfer. If you are uncertain about where you plan to transfer, the following courses are transferable to business programs at a number of local colleges: MAT-150, MAT-155, MAT-180, or MAT-223.

BUS-203, BUS-210, BUS-250.

‡‡BUS-207, BUS-223, BUS-271, INF-101.

‡‡‡Recommended: BUS-463 Co-op Work Experience with a marketing position.

‡‡‡‡Recommended: IST-123 Success 101 or WEX-101 (2 cr.) and a WEX experience course (1 cr.): WEX-111, WEX-114, WEX-115, WEX-116, or WEX-118.